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Editor: Chen Yang Cai Zhongcheng Fang CunfangText/Photo: Ren Xu

On November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.Maotai 1935 adopts the tea white in Chinese traditional colors, which is a symbol of implication, introversion and nobleness in traditional culture, as if snowflakes gently cover the broken bridge in winter, giving it a layer of implicit and pure beauty; One is cyan, which is one of the "five positive colors" in Chinese traditional color culture, giving the bottle a quiet and profound aesthetic feeling, as if it were accompanied by the beautiful scenery of the West Lake and the three pools printing the moon at night, and an encounter through time and space.Editor: Chen Yang Cai Zhongcheng Fang Cunfang

In the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.Xu Binyi said in his speech that Wenchuang Liquor combines the beauty of the West Lake with the charm of Maotai, and is an exquisite wine of "beauty and beauty". In the creative process, it embodies three highlights: insisting on integrity and innovation, showing the important achievements of state-owned enterprises, deepening the cooperation between Zhejiang and Guizhou, and serving a better life; gathering the wisdom of all parties, repeatedly crafting, and creating a sincere work with the United States and the United States; adhering to the business philosophy of "authentic, honest and upright", innovating the marketing mode of "terminal direct sales", and wholeheartedly providing customers with high-quality services. I hope that with the continuous efforts of many parties, Wenchuang Liquor will become everyone's "other half" to the West Lake.Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.